Part cab wraps: Just having brand livery as cut graphics on the cab can be a cost effective way of representing the business without the cost of wrapping the whole cab. With such a large surface area, you have the potential to play around with the design, if done right, we believe this can increase leads for a very little initial investment. If it’s transporting goods or is on a construction site, your name is out there making anyone who sees it a potential customer. Wrapping your truck is a great was to passively promote and advertise your brand. Given that your truck is seen by thousands of people on the road on a daily basis, it is the prime location. Pure Truck: Z_Graphiste Check out our interview with Simon Williams of “White Guy Cooks Thai” for more inspiration.Wrapping your truck is a great way to promote your business services and products. LudoTruck’s Guerrilla Fried Chicken (via 1 Design Per Day) The Atlanta Burger Truck (via TuwiDesign) In honor of that, here are 30 food truck designs to pique your appetite – many designed right here on 99designs. Food trucks are a year-round phenomenon, but summer is the season of their most magnificent bloom. That means having a flashy and well-designed logo, menu and, of course, truck wrap. When you’re competing against an armada of other trucks, you want yours to stand out. Although these days, it isn’t necessarily that cheap.įrom a design perspective, the food truck trend has been a lot of fun. The food they serve is still artisanal and often hybrid-traditional, like Choi’s Korean tacos. Now, the food truck is a cultural staple of cities across the globe. In the wake of the 2008 financial crisis, enterprising chefs like Roy Choi (of Kogi BBQ fame) saw the truck as a low-overhead opportunity to dish out the cheap cuisine that had become so in-demand. The food truck’s true renaissance, however, arrived in the late 2000s.
It dates back as far as the nighttime “lunch wagons” that catered to New York City nightshift workers at the turn of the 20th century, and even farther - some accounts cite the chuckwagon, a mobile canteen for Texas cattle ranchers after the American Civil War, as an early progenitor of the street food vendors we know and love today. The idea of serving food out of a truck with a mobile kitchen is not new.
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